About

Product strategy, discovery & delivery leadership for your organisation.

About me

Rachel Goulding is an experienced contract product leader who partners with organisations to solve complex challenges, and shape product strategy.

With over 15 years leading and supporting cross-functional teams across energy, retail, media, and finance, Rachel brings the right balance of strategic thinking and hands-on execution. Helping companies move from ambiguity to clarity, and from ideas to impact.

Rachel specialises in stepping into moments of transition or uncertainty: scaling teams, launching new propositions, aligning product with business goals, or unblocking delivery. Rachel brings structure, momentum, and a deep understanding of what it takes to build products that work for customers, teams, and organisations.

Known for her collaborative style, Rachel embeds within teams to coach, uplift and enable lasting capability. Every engagement is grounded in real-world product principles and adapted to the unique context of the organisation.

Services

Product Vision & Strategy

From complexity to clarity. Align around what matters, and why.

Develop a shared, actionable product strategy that aligns across your business areas, such as commercial, operations, marketing, and engineering. Based on customer insights, measurable business goals, and feasible opportunities.

A stakeholder-aligned product vision that is shaped through facilitated alignment using tools such as the Lean Canvas, Competitor analysis, and OKRs.
Clear customer problems and value opportunities uncovered through insight-led discovery methods like Service Blueprinting and customer research synthesis.
Strategic bets are prioritised using evidence frameworks such as the Opportunity Solution Tree and aligned with measurable OKRs.
A validated outcome-based product roadmap built through collaborative Strategic Roadmap Planning, balancing business ambition with delivery reality.
A shared product narrative that connects cross-functional teams using visual storytelling and prioritisation frameworks rooted in customer and business insight.

Product Discovery

Move from assumptions to evidence with valuable, testable opportunities.

Turn ideas into validated product initiatives through collaborative discovery, user research, and rapid testing.

Collaboratively prioritised, insight-led opportunities framed through benefit cards and Hypothesis statements aligned to business and customer value.

A backlog of validated ideas, prioritised using the Impact effort matrix or RICE framework and informed by customer and data insights along with tools such as the kano model to ensure the basics are covered.
Immersive co-design workshops to ideate and prototype (or data-simulate) experiments, validated through user testing.
Clear decision signals on feasibility, usability, and viability. Ready to transition into delivery with confidence.

Product Delivery

From proven concepts to launched solutions. Fast, focused, and iterative.

Take validated concepts into delivery with strong collaboration across product, engineering, and design. Deliver customer value every sprint.

Seamless collaboration with engineering and design, enabled by high-fidelity prototyping, to define the optimum technical solutions with robust data models defined.
Delivery-ready initiatives collaboratively story mapped to identify valuable, feasible, and testable releases.
Iteratively break epics down into user stories with clear BDD acceptance criteria using tools like Jira with strong alignment using techniques such as three amigos.
Iterative delivery through Agile methodologies (Scrum/Kanban), supported by regular sprint planning, retros, product demos and real-time feedback loops for continuous improvement.
A launched MVP with measurable success metrics, continuously improved based on real-world user insights, aligned to strategic outcomes.

Get in touch today

Want to bring more clarity, alignment, and impact to your product work?

Get in touch today